# Nijo 10 Coils Avenue of the Villa Incense Shoyeido > Nijo — 10-coil "Avenue of the Villa" format. Long-burn Shoyeido. - **URL:** https://sampsonecoshop.com/products/nijo-10-coils-avenue-of-the-villa-incense-shoyeido - **Type:** Incense - **Brand:** SHOYEIDO - **Price:** 35.99 CAD - **Availability:** in stock - **Tags:** incense, replenishable ## Description Made in KyotoSince 1705Long Burn CoilPublished Ingredients Refined, layered, long-burn Premium-tier. Blended in Kyoto by Shoyeido. Nijo 10 Coils Avenue of the Villa Incense Shoyeido comes from **Shoyeido**, the Kyoto incense house blending since 1705. Twelve generations of the Hata family, one continuous craft. We carry Shoyeido because they publish the ingredient list for every blend they make — the same verification standard we apply to everything else on the shelf. Nijo — named for the historic Avenue of the Villa in Kyoto — is a coil-format Premium incense built for long sittings. Each coil burns slowly inward, releasing a layered Shoyeido Premium-tier composition over several hours. The format is purpose-built for meditation retreats, long reading sessions, and any ritual where stick-by-stick re-lighting breaks the flow. Adjacent in the catalog to Five Hills and Eternal Treasure (Premium line, stick format). Who it’s for 🧘 The Daily Ritualist Light at the start or end of the day. A 20-30 min anchor for meditation, journaling, or wind-down. 📚 Quiet-Smoke Households Apartments, small rooms, sensitive household members. Shoyeido’s low-smoke construction was made for this. 🎁 Thoughtful Gifters Birthday, holiday, housewarming. The Kyoto-1705 story tells itself once they open the box. 🇯🇵 Japanese-Craft Curious You’ve heard premium Japanese incense is a step up from mass-market — this is the easiest way to find out. 🌱 **The Sampson Promise** “We only put ingredients in our products that we would use on our own family. Every ingredient has a purpose. If it doesn’t need to be there, it isn’t.” Format Coil Incense Burn Time approximately 2 hours per coil Smoke Level Low Origin Kyoto, Japan Maker Shoyeido Line Premium Coils ## Benefits 🌿 Specified Scent Character What it smells like Refined, layered, long-burn Premium-tier. Recognisable from the first stick — not a generic perfume. ⛲ Charcoal-Free Construction Why it burns clean Self-combusting wood and resin — no charcoal stick at the core. That’s why the smoke level is low and the scent stays clean instead of going campfire-heavy. 📜 Published Ingredients Verification, not vibes Most incense brands don’t publish what’s in the stick. Shoyeido does — for every blend they make. Sampson stocks Shoyeido for that exact reason. 🏯 300 Years of House Craft Kyoto, 1705 Twelve generations of the Hata family in Kyoto. Recipes are stable across batches and sticks burn at a consistent rate — meditators who time their practice by burn duration notice this immediately. 🕯️ Made for the Moment Use occasion Multi-hour meditation, retreats, long reading or work sessions, deep ritual. ## How to Use 01 Set Up the Holder Place the coil in a stable holder on a heat-resistant surface, away from curtains or paper. 02 Light the Tip Hold a flame to the tip until it catches (5–10 seconds), then blow it out. The ember should glow steadily. 03 Let It Settle Burn time is approximately 2 hours per coil. The first minute is sharpest; the scent rounds out as the ember stabilises. 04 Finish & Air Out Ash collects in the holder. Let it cool fully before emptying. Brief cross-ventilation clears any residual smoke without losing the scent that’s already settled. “Birds are particularly sensitive to combustion smoke — keep them in a separate, well-ventilated room while incense is lit. Same for newborns and anyone with respiratory sensitivity.” ## Ingredients 🌲 Aromatic Woods The Body Sandalwood, cedar, and traditional Japanese aromatic woods form the self-combusting body of the stick. Ground fine and bound with natural plant gum — no charcoal, no synthetic binder. 🪴 Natural Resins & Essential Oils The Scent Benzoin, frankincense, and blend-specific essential oils carry the actual scent. Each Shoyeido blend lists its full ingredient set on the maker’s official catalog — verifiable, not vague. 🍃 Plant Gum Binder Holds the Stick A small amount of natural plant gum (often tabu powder, from a Japanese laurel) holds the wood-and-resin powder into stick form. Burns clean with the rest of the composition. Full Ingredients Full per-blend ingredient list published by Shoyeido for every product. See shoyeido.com for the complete declaration for this specific blend. Never leave burning incense unattended. Keep out of reach of children and pets while lit. Sampson’s 30-day money-back guarantee applies. ## Images - https://cdn.shopify.com/s/files/1/0571/5319/2067/files/12001a.jpg?v=1774666318